Are you advertising enough?In this increasingly busy world, it's easy for people to overlook your products and services.
The marketing rule of 7 states that a person needs to see or hear your message at least 7 times before they take action. That's right, 7 times. Like many things in life, the key to success is persistence.
Ask yourself, do you rush out and buy a burger every time you see an advert for McDonald's? It's unlikely. However, if you see a few adverts and then your friend mentions it, you're far more likely to visit.
Have you ever shopped for a product online, then seen ads for similar products appear on every other site you go to? It's called retargeting and it can dramatically increase average click-through rates.
That's why even well-known brands continue to advertise. It's all about visibility. We know they're there, but without constant reminders customers can get distracted by other things, or worse, by competitors.
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27 Aug/125 Views